Behind the Brand: Nicole Musselman

Meet the team behind KOCH and find out what makes them happy:

WHAT DOES A TYPICAL DAY LOOK LIKE FOR YOU?
A typical day starts with my alarm clock going off at 5:45 a.m. to get up and get my son ready for school. We have breakfast at Einstein Bagels every morning before I drop him off then I try to squeeze in a workout before I go to the office. Once I'm at the office my day is filled with goal meetings, production and design meetings along with lots of other think tanks. Everyday is filled to the brim but I can't imagine it any other way. When I go to bed at night it feels good to be exhausted knowing what all was accomplished that day.

WHERE DO YOU DRAW INSPIRATION FROM FOR COLLECTIONS?
Every collection starts with an inspiration from music, art, literature, movies, travel or nature and from that, our inspiration prints are born. We start with sketches and ideas and then our amazing graphic designer, Marie, takes the ideas and brings them to life for our digital prints. We have done everything from foxes and birds, to guns and everything in between. Our prints are used in so many different ways throughout each collection including incorporating them on intarsia on sweaters and printed tees.

IF YOU COULD INVITE ANYONE TO THE STUDIO WHO WOULD IT BE?
My son and I are obsessed with the show 30 Rock and watch it every night. We love the character Jack Donaghy played by Alec Baldwin, who inspired me to pick up all of Jack Welch's books, so I would love to have Jack Welch in the studio. I would also love to have Tina Fey, Diane Keaton and philosopher Soren Kierkegaard. Can't go wrong with getting advice from a CEO, comedian, writer and fierce, independent soul and a philosopher!
HOW WOULD YOU DESCRIBE THE KOCH GIRL?
KOCH is inspired by worldwide feminine strength and culture. We design clothing that aims to make women feel as sexy and confident as possible with ease and effortlessness. We often use the phrase "sexy tomboy" when describing KOCH girls because we love the mix of the masculine and feminine element and we love the mix of contrasts in both fashion and in life.

WHAT DOES KOCH AS A BRAND REPRESENT?
KOCH represents a place where people can be a part of a growing business and dare to try new things, engage with each other about ideas and push themselves to contribute their own gifts in a way that I hope is fulfilling. I believe in individuality, education, creativity and facing your fears and I believe our company represents all of these things.