Growing up In California as the daughter of a gypset traveling mother and NBA coach, Nicole Musselman landed in Dallas, Texas after attending undergraduate and graduate school at SMU. With a cult following visiting the vibrant KOCH studio in the Bishop Arts district in Oak Cliff, KOCH has emerged as a brand described as, "sexy and flirty meet casual and cool." The brand embodies the American Spirit with signature hand-printed textiles appearing in collections with names that include "Sexiest Tomboy Ever, " "Seven Days on an Island," and "Meet me in Detroit." KOCH is known for its mix of masculine and feminine and its layering of oversized cashmere cardigans, printed t-shirts and short easy dresses. KOCH's mission is to support manufacturing in the USA, with the majority of workrooms in Texas. Nicole Musselman lives in Dallas, Texas with her 11-year-old son, Henry.