WE ARE THE KOCH CREW AND THESE ARE OUR GUIDING PRINCIPLES:

WE BELIEVE IN JOYMAKING AND RISKTAKING! WE ARE ON A PURSUIT TO GET GIRLS TO FACE THEIR FEARS AND HAVE A SENSE OF HUMOR WHILE DOING IT!

WHEN YOU MAKE FRIENDS WITH YOUR FEAR OF FAILURE AND START WITH SMALL ACTS OF COURAGE LIKE BEING FIRST TO SAY HI IN A GROCERY STORE OR ON AN ELEVATOR. YOU ARE ON THE ROAD TO TAKING BIG LEAPS OF FAITH AND FEELING A SENSE OF JOY AND CHANGING THE WORLD!

WE ARE LETTING GO OF FASHION'S PURSUITS OF PERFECTION AND GIVING GIRLS PERMISSION TO TAKE RISKS, FAIL, LAUGH, REPEAT.

WE BELIEVE IN MAKING ALL OF OUR CLOTHING IN AMERICA. IT IS A RISK, ONLY 2% OF ALL CLOTHING IS MADE HERE. WE DO IT BECAUSE IT CONNECTS US TO OUR COMMUNITY, WE GET TO BE ALONG SIDE THE PEOPLE MAKING OUR PRODUCT EVERYDAY AND PUTTING IT OUT INTO THE WORLD TO YOU! THIS GIVES US JOY!

ABOVE ALL,

WE BELIEVE IN OUR PRODUCT. WE WANT YOUR EXPERIENCE WITH KOCH TO MAKE YOU FEEL GOOD SO YOU CAN WALK INTO THE WORLD AND TAKE SOME RISKS AND SPREAD YOUR BRAND OF JOY! WE BELIEVE IN TODAY, TOMORROW AND LONG INTO THE FUTURE!