Growing up In California as the daughter of a gypset traveling mother and NBA coach, Nicole Musselman landed in Dallas, Texas after attending undergraduate and graduate school at SMU. With a cult following visiting the vibrant KOCH studio in the Design District, KOCH has emerged as a brand described as, "sexy and flirty meet casual and cool." The brand embodies the American Spirit with signature hand-printed textiles appearing in collections with names that include "Sexiest Tomboy Ever, " "Seven Days on an Island," and "Meet me in Detroit." KOCH is known for its mix of masculine and feminine and its layering of oversized cashmere cardigans, Erica skirts, and short easy dresses. KOCH's mission is to support manufacturing in the USA, with the majority of workrooms in Texas. Nicole Musselman lives in Dallas, Texas with her son, Henry.