Tomorrow is the release of the Cowgirl Collection at 12:00 PM CST. When we started designing the collection, we researched cowgirls, and we couldn’t help but feel the excitement running through our team. We knew the history of the path the cowgirl forged intersected with the future of what we believe is the foundation of the KOCH community. A community of passion, independence, resilience, and courage. Like the cowgirl, the KOCH girl has an adventurous spirit and believes in life.

“Cowgirl is an attitude, really. A pioneer spirit, a special American brand of courage. The cowgirl faces life head-on, lives by her own lights, and makes no excuses. Cowgirls take stands; they speak up. They defend things they hold dear."

This is the essence of what I believe is at the heart of a KOCH girl. She is someone who has the courage to take risks, speaks her mind, and blazes her own path. She lights up the world with her special brand of joy, and most of all, she lives life in a way that has moxie and determination. She writes her own story and doesn’t let anyone else write it for her. She is an innovator, and just like the cowgirls before her, she has a spirit that can’t be broken.

In honor of this spirit, we have so many exclusive prints! A vintage cowgirl Eliza Top and Ivy Skirt. A bandana print Erica skirt and Cece Top and so many custom tees! Grab the “New Sheriff in Town” tee before it sells out.

We also have NEW styles. Our all-time new favorite the Avery Cardigan in bubble gum pink with a cowgirl riding her horse and a “kiss kiss bang bang” attitude. Throw it over our new Katie Romper and head out into the world with the incredible spirit of the West.

Lastly........ Come see us in CHARLESTON this week. We are popping up Thursday, July 15th, and Friday, the 16th! Yeehaw!!!!

Quote: "This is the essence of what I believe is at the heart of a KOCH girl. She is someone who has the courage to take risks, speaks her mind, and blazes her own path. She lights up the world with her special brand of joy, and most of all, she lives life in a way that has moxie and determination." - Nicole Musselman

Podcast: "The One with Brené Brown"